HOW DID THE IDEA

originate?

When friends come together to discuss the future and new possibilities, it’s not uncommon to stumble upon the right inspiration for embarking on a fresh and exhilarating project. This ambitious idea was born from a dream, but even more fundamentally, from a necessity: the desire to offer a supermarket pizza that truly does justice to the finest and most authentic Italian culinary tradition.

After tasting products from various brands, both renowned and lesser-known, readily available in the vast retail landscape, and evaluating the dough and toppings, we failed to find a product that came close to our vision of the perfect pizza. This prompted us to bring to everyone’s homes a delectable and aromatic pizza, reminiscent of one just freshly baked by a skilled pizzaiolo.